What
is a Backlink?
A backlink is a backbone of ranking your articles in
Google Search Results (SERP) Saying this would not be incorrect. Backlinks are
one of those metrics which are very important for getting the desired rankings
of your article. Many of you who are a newbie in Blogging must have heard
bloggers talking a lot about backlinks, making good backlinks, high-quality
backlinks on your blog etc. But I know, many of your remain confused as
"What is a backlink and how to build backlinks". Don't worry!!
Backlinks are basically a link back to your blog or
website. For ex. you wrote an article on the Features and Specs of Apple iPhone
7, but you did not have content for iPhone 7 reviews, so you added a reference
link of some site which has written very well on iPhone 7 reviews. You added
their link in your article, and when they give you link back in return for it,
it will be called as a backlink. Even the top website Backlinko.com of Brian
Dean focuses on the importance of the backlinks. Google prefers to rank those
articles which have more no. of links from others because it looks more
trustworthy. You must understand the importance of backlinks in ranking your
blog post on the First page of Google search results.
How
To Make Quality Backlinks
Making Backlinks need some efforts from your side.
Though you will keep getting backlinks on your own if your content is very
powerful but it may take some time. So, here are some steps you can follow to
get more and more high-quality backlinks to your blog or website. But keep that
in mind, you do not have to indulge or get trapped in fake SEO and marketing
companies.
Before knowing how to make high-quality backlinks on
your blog there are some common terminologies in backlinks that you need to
know. Have a look at them one by one.
1.
Link Juice:
Let us understand /what is a link juice? When a blog
or website link back to your content it will go through a Link Juice. This Link
Juice only improves your DA(Domain Authority) and is considered as very crucial
in getting rankings in Google. If you want to get nice rankings in Google
Search results then you must do interlinking. So this is the first and most
important thing.
2.
Do Follow Links:
By default, all the links you add to your blog or
website are automatically do-follow in nature means it is following the
interlinking process and the path between two links is clear. Most of the
people demand do-follow links only. This is very important factor in Backlinks.
A high quality Do-follow link can help your blog a lot.
3.
No-Follow Link:
Then we have no-follow links. No-follow as the name
itself suggests are the links that do not have the follow back path. You can
use the no follow tags to stop getting a backlink from the site whose reference
link you added in your article. The reason may be that the site is less
reliable.
4.
Link Popularity:
The total number of links coming to a blog or website
and counted, adds up to the link popularity of a blog.
5.
Anchor Text:
Anchor text means the text you use to add the links to
other blogs or websites. You may add a text which can bring more traffic and
then hide your link in that particular text. It is very important to make
efficient use of Anchor Texts.
Advantages
of backlinks in SEO:
Before I talk about the advantages of backlinks, you
need to know that much has changed concerning backlinks in the past couple of
years. There was a time when even low-quality links helped in ranking a site.
But since Google rolled out its Penguin algorithm, the whole landscape of
backlinking has changed.
It is important to have backlinks from quality sites,
and the backlinks should be contextual. If, for example, you have a site about
fish, and you are creating links from other niche sites, these will be of no
use. Your goal should be getting links from authoritative and relevant sites.
Now
let’s take a look at why it is important for you to create backlinks to your
site:
Improves
organic ranking:
Backlinks help in getting better search engine
rankings. If any of your content is getting organic links from other sites,
that content will naturally rank higher with search engines. Your goal should
be to create links to individual posts/pages along with your homepage.
Faster
indexing of site:
Backlinks help search engine bots to discover links to
your site and to crawl your site effectively. Especially for a new website, it
is important to get backlinks as they help in the faster discovery and indexing
of your sites.
Referral
traffic:
One of the major benefits of backlinks is that they
help to get referral traffic. Usually, referral traffic is targeted and has a
low bounce rate.
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